Today, a social media presence is essential in building brand awareness. It allows your organization to reach, nurture, and engage with your target audience—no matter their location.

Social Media Setup

  • Create an optimized bio and identify keywords

  • Determine content pilars

  • Establish publishing platform

Social Media Strategy & Analysis

  • Identify success metrics

  • Investigate hashtags

  • Drive strategy with monthly data reports

Social Media Management

  • Create and edit content

  • Engage with followers: manage liking, commenting, and messaging

Other Digital Marketing Activities

  • Create and send email campaigns

  • Design printed marketing materials and decks

  • Build and design websites 


Alexandra Seneca is a freelance art marketing professional based in New York City. She is passionate about promoting local arts organizations and bringing greater visibility to their missions.

Alex specializes in communications and marketing efforts with a focus on social media engagement, public relations, and email marketing. She has worked at various visual art institutions around the city before starting her own marketing team that works with galleries, artists, and nonprofits. 

Alex holds a BA in Art History from New York University's College of Arts and Sciences and an MA in Art Business from Sotheby’s Institute of Art, New York.